Privacy & Cookie Policy




1.1  This Privacy Policy explains how Acuity Services Limited and the Axis Group of companies ("Axis Group" or “we”, “us” or “our”) collects information from you when you:

           1.1.1       use our products or services;

           1.1.2       download documents from us or subscribe for alerts or newsletters;

           1.1.3       attend one of our events, or an event hosted at our premises;

           1.1.4       apply for or carry out a regulated role for one of the companies listed on our markets;

           1.1.5       visit or register to use (the “Website”)

1.2  The Website uses cookies and other tracking technologies to improve and tailor your browsing experience.  Please read our Cookie Policy for more information.

1.3  Please read this Privacy Policy carefully and re-visit this page from time to time to review any changes that may have been made.

1.4  Your data controller will be the Axis Group entity which collected your personal data.  In relation to the Website, that entity is Acuity. We will process any personal information we collect about you in accordance with applicable data protection laws, and where required, we will maintain appropriate registrations as data controllers with the local regulatory bodies.

1.5  In the event of any conflict between this Privacy Policy and the terms of a contract you have with us, the relevant provision of that contract shall prevail.  Nothing in this Privacy Policy shall apply to the extent that it is incompatible with applicable data protection laws.

1.6  Whilst your data controller may be a specific Axis Group entity,  your details may be held in our contact database which can be accessed and used by other entities in the Axis Group.

1.7  Effective Date : 30th January 2021


2.1  "Personal Information" refers to information which does or is capable of identifying you as an individual.  The types of Personal Information that we process will depend largely on the service you receive from us (and may also vary by country, and according to applicable law).  However, the following is an overview of the types of Personal Information which we process:

2.1.1       your name;

2.1.2       email address;

2.1.3       other personal contact details;

2.1.4       job title;

2.1.5       employer;

2.1.6       corporate contact details (including business "direct dial" or office address;

2.1.7       date of birth (for instance, where you hold a regulated position in respect of a listed company);

2.1.8       financial information (where necessary to conclude services contracts with you);

2.1.9       your photograph (for instance, where you attend an Axis Group event);

2.1.10     career history, professional background and other CV related information (for example, where you provide this to us in connection with an application to be a qualified advisor);

2.1.11     national insurance number (where required for regulatory purposes); and

2.1.12    your driving license or passport (required to confirm your identity where you visit our premises).

2.2  Your use of the Website and related online services involves the automated collection of certain types of information, some of which may be considered Personal Information under applicable laws or in specific circumstances.  This information includes:

            2.2.1       IP address;

            2.2.2       browser type; and

            2.2.3       operating system.

2.3  In addition, the Website uses a range of cookies to improve and personalise your experience.  More information about these can be found in the Cookies Policy.

2.4  We may in limited circumstances collect certain types of sensitive Personal Information which are protected more strictly by law.  These include:

            2.4.1       disability information (where you choose to share this with us in relation to accessing our services or our physical premises); and

            2.4.2       religious affiliation (for example, where this relates to your dietary requirements for an Axis Group hosted event).

2.5  We will only collect information that is necessary for us to provide you with the product or service that you have requested. The type of information that we may collect will depend upon the nature of that service or product.


3.1  It will often be apparent from the context how we intend to use that Personal Information.

3.2  The following is an overview of Axis Group's purposes for processing Personal Information.  Please remember that additional information may be provided to you in a separate notice, or in our terms and conditions. In addition to 1.5, in the event of any conflict between any separate notice and our terms and conditions, our terms and conditions shall take precedence.

3.3  All processing of Personal Information which we undertake is justified by a "condition" for processing.  In addition, processing of sensitive Personal Information is always justified by a secondary condition.  In the majority of cases, processing will be justified on the basis that:

          3.3.1       you have consented to the processing;

          3.3.2       the processing is necessary to perform a contract or to take steps to enter into a contract;

          3.3.3       the processing is necessary for us to comply with a relevant legal obligation; or

          3.3.4       the processing is in our legitimate commercial interests, subject to your interests and fundamental rights.

3.4  The purposes for which we process your Personal Information are to:

          3.4.1       provide you with specific services in accordance with a contract you are entering, or have entered into with us;

          3.4.2       register you for client services, and to create user accounts;

          3.4.3       onboard you as a client and to carry out background and screening checks;

3.4.4     compile and maintain files on prospective and current directors and qualified advisors, and to carry out background and screening checks on the same, in order to comply with regulatory requirements;

          3.4.5       carry out regulatory reporting and record keeping;

3.4.6       manage the markets which we operate and to carry out our related regulatory requirements;

3.4.7       provide you with newsletters, alerts or marketing where you have signed-up for these;

3.4.8       conduct market research surveys, where you choose to participate in these;

3.4.9       run competitions;

3.4.10     analyse usage of the Website (see more information in relation to our use of analytics tools below);

3.4.11     arrange events hosted at our premises, where you are either an organiser or an attendee; and

3.4.12     control access to our premises. Your personal data may be processed either electronically or in hard copy form, inside the EU.

3.5  We may send you direct marketing communications.  Where these are electronic communications (email or telephone) we will have obtained your prior consent.  In limited circumstances, where we have obtained your explicit prior consent, we may send you marketing communications in relation to carefully selected and relevant third party partners, whose products and services may be of interest to you.  You may opt out of certain kinds of marketing, or all forms of marketing, by emailing us at the following address: Alternatively, you can click on the "opt-out" or “unsubscribe” link provided in all our marketing.


4.1  We use analytics tools on the Website to provide the service you request, identify service issues to us, improve our services, provide content tailored to your personal preferences, and to monitor the Website's traffic and usage.

4.2  When we send you marketing emails, we may use email tracking technology, such as dynamic links and image files, to monitor engagement and to understand the relevance and effectiveness of our communications to you.

4.3  When you fill in forms or download files from the Website, we may use technologies to distinguish known from unknown Website visitors, and to monitor customer engagement with our services.

4.4  We may use IP lookup technology to determine your general location so that we can customise the Website for you.  We may also use IP lookup to determine how our known clients engage with different parts of the Website.

4.5  All of these tools may be provided by third-party service providers and may include the collection and tracking of certain data and information regarding the characteristics and activities of visitors to the Website. We may disclose data, including Personal Information, to certain such third-party services providers in order to obtain such services.

4.6  One of our providers is Google Analytics and more information about the ways in which they collect and process your Personal Information can be found here:


5.1  We may share your personal information within the Axis Group in order to provide you with our services.  Access to your Personal Information is limited to those employees, agents and contractors of the Axis Group who need access to it in order to provide you with our services; to communicate with you (including, with your consent,  to send you marketing communications); and to carry out legal or regulatory obligations.

5.2  We may also employ the services of third party service providers to help us in certain areas, such as website hosting, physical security, marketing and market research. Where third party service providers receive your information we will remain responsible for the use of your Personal Information.  We take appropriate steps to ensure that such third parties treat your Personal Information with the same consideration that we do.

5.3  We may from time to time be required to disclose your Personal Information to law enforcement bodies, regulators, agencies or third parties under a legal requirement or court order. We act responsibly and take account of your interests when responding to any such requests.


6.1  We apply a general rule of keeping your Personal Information for as long as required to fulfil the purposes for which it was collected.  However, in some circumstances we may retain Personal Information for longer periods of time, for instance where we are required to do so in accordance with legal, tax or accounting obligations.

6.2  In specific circumstances we may also retain your Personal Information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

6.3  We maintain a retention procedure which we apply to records in our care.  In all cases, where your information is no longer required we will ensure it is disposed of in a secure manner and, where required by applicable law, we will notify you when such information has been disposed of.


7.1  We will hold your Personal Information securely whilst it is under our control, including where it is processed by third party service providers on our behalf.  We train our employees in respect of their obligations under data protection laws, and we ensure that only relevant Axis Group employees, contractors and agents have access to your personal information.

7.2  We take the security of our physical premises, our servers and the Website seriously  and we will take all appropriate technical measures using recognized security procedures and tools in accordance with good industry practice to protect your personal information across all of these platforms.

7.3  Whilst we use all reasonable endeavours to protect your security in the manner described above, we consider that it is only appropriate to advise you that data transmission over the Internet and the World Wide Web cannot always be guaranteed as 100% secure, and therefore that you use the Website at your own risk.


8.1  The Website uses cookies and other technologies to improve and tailor your browsing experience as set forth in this Policy and in our Cookie Policy. Please visit our Cookies Policy for more information.

8.2  Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in our Cookie Policy.


9.1  Subject to applicable law, you may have some or all of the following rights in respect of your personal information:

           9.1.1     to obtain a copy of your personal information together with information about how and on what basis that Personal Information is processed;

           9.1.2     to rectify inaccurate Personal Information (including the right to have incomplete Personal Information completed);

           9.1.3     to erase your Personal Information (in limited circumstances, where it is no longer necessary in relation to the purposes for which it was collected or processed);

           9.1.4     to restrict processing of your personal information where: .  the accuracy of the Personal Information is contested;  the processing is unlawful but you object to the erasure of the Personal Information;  we no longer require the Personal Information but it is still required for the establishment, exercise or defense of a legal claim

9.1.5     to challenge processing which we have justified on the basis of a legitimate interest (as opposed to your consent, or to perform a contract with you);    

           9.1.6     to prevent us from sending you direct marketing;

           9.1.7     to withdraw your consent to our processing of your personal information (where that processing is based on your consent);

           9.1.8     to object to decisions which are based solely on automated processing or profiling.

           9.1.9     In addition to the above, you have the right to lodge a complaint with the supervisory authority.  In the UK there is the Information Commissioner’s Office.

            9.1.10   If you wish to investigate the exercising of any of these rights, please contact us using the details set out below.


10.1  Any changes we make to this Privacy Policy will be detailed on this page in order to ensure that you are fully aware of what Personal Information is collected, how it is used and under what circumstances it will be disclosed.


11.1  This Privacy Policy applies only to information collected by this Website. The Website may contain links to other websites. Please be aware that we are not responsible for the privacy policies of such other sites and we would advise you to read the privacy statements of those sites.


12.1  In relation to this Website, your data controller will be Acuity Services.  However, if your data controller is another member of the Axis Group, we will make that information clear to you at the time your Personal Information is collected.

12.2  In all cases, if you have any complaints or queries relating to the processing of your Personal Information by any member of Axis Group, or to exercise any rights in respect of your Personal Information, you should contact us in one of the following ways:

By post:

361-373 City Road



United Kingdom

By email:





Axis Group ("we" or "us") uses cookies on (the "Website").  The information set out in this policy is provided in addition to our privacy policy, and should be read alongside our privacy policy.

1.1  Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide web services and functionalities for users. For example, they enable you to improve your experience on the Website and enable the Website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Website or browse from one page to another.

1.2  You do not need to have cookies turned on to visit most of the Website.  However, having cookies switched on should allow for a smoother and more tailored browsing experience, and is required for certain parts of the Website's functionality.  In the majority of cases, a cookie does not provide us with any personal information.

1.2.1 Types of Cookies

Cookies may be either "persistent" cookies or "session" cookies. The Website uses both persistent and session cookies.

A persistent cookie consists of a text file sent by a web server to a web browser, which allows us to collect and analyze (on an anonymous basis) traffic and use of the Website, monitor the system and improve operating performance, for example, store your preferences to enhance your subsequent visits. It will not be automatically deleted when the browser is closed but is stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

A session cookie is essential to ensure the correct functioning of the Website and is used to manage registration/login  and access to reserved features. It is stored temporarily during a browsing session will expire at the end of the user session, when the web browser is closed.  This Website uses both persistent and session cookies.

A complete list of the cookies we use is set out in the table at the end of this policy.  This list (together with the rest of this policy) is subject to change from time to time.

1.2.2  Other Tracking Technologies

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website and services to, among other things, track the activities of Website visitors and  users, help us manage content, and compile statistics about Website usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your Website preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.

Third Party Ad Networks. We use third parties such as network advertisers to serve advertisements on our Website, third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy or cookies policy, not this one.

1.2.3  Our Use of Cookies

We do not automatically capture or store personal information from browsers to the Website, other than to log your IP address (which in certain circumstances will be your personal data) and session information such as the duration of the visit to our site and the nature of the browser used.  This information is used only for administration of the Website and in the compilation of statistics which we use for analysis in order to improve the Website and understand in general terms who uses our Website.

Cookies may be required to allow you to access and participate in certain areas of the Website. Once you have closed your browser, this type of cookie is deactivated.  Like all cookies, you are able to remove or block particular cookies at any time (see below).

1.2.4 Your Cookie Choices

The majority of browsers will allow you to alter the settings used for cookies and to disable and enable them as you require.

You can reject all cookies (except strictly necessary cookies) in case you prefer not to receive them, and you can have your computer warn you whenever cookies are being used. You can delete the cookies that are already on your computer and you can set your browser to prevent them from being placed. Disabling cookies may, however, prevent some web services (including on this Website) from working correctly. Please be aware that when you have set your computer to reject cookies, it can limit the functionality of the Website and it is possible then that you will not have access to some of the features on the Website.

To disable cookies, or to receive a warning whenever cookies are being used, you have to adjust your browser settings. You can adjust your browser settings to delete certain cookies. Visit the "help" section of your browser for how to manage your cookie settings, or follow the links below:


For further general information on cookies and more detailed advice on how to disable and enable them please go to


Opting-out of Third Party Ad Networks. You have the ability to opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.


Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at or the NAI’s website at